NLC to end AIR MILES partnership by end of May

The Newfoundland and Labrador Liquor Corporation says it will end its long-running partnership with the AIR MILES Reward Program later this spring.

In a statement released, the corporation confirmed it will transition out of the program effective May 31, 2026. Customers will continue to earn reward miles at NLC corporate liquor stores up to and including that date.

The NLC noted that the change will not impact any miles already collected. Customers will still be able to redeem existing AIR MILES rewards as usual after the partnership ends.

The corporation has been partnered with AIR MILES for nearly 20 years.

In January, BMO announced it would be replacing Air Miles with a new program called Blue Rewards this summer.