Provincial Tourism Receives Accolades at the Adrian Awards

Newfoundland and Labrador Tourism’s marketing campaign ‘Find Yourself’ continues to earn prominent industry accolades, winning seven awards at the Hospitality Sales and Marketing Association International Adrian Awards gala last week in New York City.

Newfoundland and Labrador Tourism was awarded a platinum award for the ‘Place of Stories’ complete campaign, and as a result, was named a finalist for the prestigious Best in Show award. Best in Show is the highest honour, and is selected from platinum winners in the advertising, digital marketing and public relations categories.

Newfoundland and Labrador Tourism received this honour in 2017 and 2015.

Along with platinum level recognition, the team also received gold awards for the complete campaign for ‘Place of Stories’; ‘A Tangled Tale’ television ad; ‘TallTrueAndTangled.com’ website; ‘Tangled Tales’ multimedia series and for the Story Exchange. Newfoundland and Labrador Tourism also won a silver award for its integrated digital campaign IcebergFinder.com.