Provincial Tourism Campaign Winner at 2017 Adrian Awards


Newfoundland and Labrador’s Off the Beaten Path tourism marketing campaign has won eight Adrian Awards, including the prestigious Best in Show award, presented by Hospitality Sales and Marketing Association International (HSMAI) at a gala held in New York City on Tuesday.

Best in Show is HSMAI’s highest honour and is selected from platinum winners in the advertising, digital marketing and public relations categories. This is the second time Newfoundland and Labrador Tourism and Target Marketing and Communications has received this honour.

Along with a Best of Show award, the Off the Beaten Path campaign also won gold in Digital Integrated Campaign and Video Series/ Digital Marketing Series; gold-platinum in Web Site and Geo-Targeted Campaign; and, silver in Website User Experience.


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