Premier Ball Announces Carrot Rewards Milestone

Premier Ball Lisa Dempster, Minister of Children, Seniors and Social Development, and Andreas Souvaliotis, founder and CEO of Carrot Rewards, celebrated reaching the milestone of having more than 31,000 Carrot Rewards users in Newfoundland and Labrador. This surpasses the goal of engaging 10,000 new users by March 31, 2018.

Carrot Rewards is a free mobile app that rewards users for living healthier, active lives. App users collect loyalty points from participating providers (Aeroplan, Scene and Drop), for downloading the app, referring friends and completing health-focused activities, like participating in quizzes and achieving daily step targets.

In June 2016, Newfoundland and Labrador became the second province to launch the Carrot Rewards initiative. The app supports healthy living objectives that encourage parents and children to make healthy active living a priority in daily life. In The Way Forward, the province committed to raising its baseline of 18,000 users by 10,000 new users by March 31, 2018.

Carrot Rewards was developed with the support of founding partners, the Public Health Agency of Canada and the British Columbia Ministry of Health. Other partners include the Government of Newfoundland and Labrador and a cross-sectoral coalition made up of loyalty partners and three of the leading health charities in Canada: the Heart and Stroke Foundation, the Canadian Diabetes Association and YMCA Canada.